Web Design And SEO For Contractors And Realtors.
Going online to look for homes and to find realtors is an increasing phenomenon among many people today. According to recent surveys a majority of home buyers view the websites relating to real estate’s like the most important source of information. Home buyers also do their searches online when looking for a house according to the survey This show there’s a lot of opportunities online and realtors should take advantage of the potential. This also applies to real estate agents.
There are several steps that business people in real estate can do to optimize their real estate websites. Having target local keywords is one way to optimize a website. According to various surveys, a majority of home shoppers begin their search by keying in a local key word. Some of the terms that can be used to optimize the website are; homes for sale, real estate, real estate agent, and realtor. It is important to let those words appear throughout the site. However, the local keywords incorporated should be made into content that is useful to potential home buyers.
Optimizing real estate site can be done by writing blog posts on homes that the business wants to sell. Even when a real estate company has many listings, there are properties that are a priority. writing blogs about those particular properties is one way to attract traffic. The address of the property in which customers will be interested in should be the target of the blog. SEO best practices requires the use of keywords in meta description, title tag, alt tag on photos, file name on photos and the content. About two hundred words should be developed to describe features of the home in addition to a standardized description for the content description.
Another aspect that needs consideration in developing the real estate websites is the use of photos and videos. Photos and videos are important aspects of a website of good quality and especially to real estate site. A video tour by the prospective home buyers enable them to have a feel of the homes they intend to buy. Property testimonials need to be included in the video. According to research, adding a video to a page increases the traffic of inbound link by three times.
The fourth aspect is having the website designed to work on mobile devices. Home buyers are increasingly searching for real estate on their mobile devices according to research statistics. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.