This Before You Hire a Digital Marketing Agency
After only 25 years since the time the Internet became accessible to the public,one finds it hard to imagine of a life without the it. The Internet has changed and continues to change the way people do business and connect with one another across the globe.
It is considered a norm today for a company to have a well running site that serves as a place where they can meet and engage constructively with their customers.
There has been a lot of interest in content marketing in recent years where companies and other organizations create interesting marketing content that their target customers find useful and which might lead to future sales.
Companies that insist on carrying out the marketing function the way they have always done it are falling further and further behind as their competitors who have embraced new marketing techniques such as digital marketing furiously eat away at their client?le base.
Anyone who has tried hiring a marketing agency will tell you that they are faced with too much choice which makes decision making on the best option a real challenge.
The following are some tips that will help you as you plan on hiring your next digital marketing agency for your marketing function:
Straightforwardness is one quality that you wont miss in any great digital advertising company,they will patiently answer all questions relating to what they do and how they do it.
You want to hire and work with trustworthy companies that do the right things and do them right all the time. The world has its fair share of companies that masquerade as legitimate and trustworthy but it is your job to make sure you are not caught unawares.
Did you know that there are companies out there who use bots to click on your video ads leading you to think that it is your target customers clicking on them? If you don’t recognize that you are under threat from fraudulent clicks,you could buy effective click fraud detection and prevention tools or you could also change the settings on your Google Adwords account so that you exclude IP addresses from locations you suspect could be giving you fraudulent clicks.
Do not engage a digital marketing company that cant show you case studies where they achieved excellent results that met or exceeded their client’s expectation. Be a little skeptical;believe no one until and unless they can show you how their marketing campaigns have generated for other companies the kind of online traffic you want-traffic alone may not be enough,ask them about conversions and see where it goes after that.
These tips are by no means the only ones to consider when hiring a digital marketing agency but they may help you avoid situations of costly ad click fraud-remember the Wickfire Lawsuit?